EXO-K is the newest model for The Face Shop

EXO-K has been selected as the newest models of The Face Shop, a South-Korean based cosmetics brand that has branches all over the world, including the United States.  The Face Shop sells bath, body, skin-care, and make-up items.  The Face Shop chose EXO-K to be models for their product because EXO-K possesses "handsome faces, powerful vocals and merits that appeal to youths" and 
believe that will "appeal to youths." 


EXO-K has already sponsored Calvin Klein jeans and Ivy Club -- their popularity and skills make them  ideal models for many company products.


What do you think about The Face Shop's newest models?


Source: Mnet News